On Thursday, September 7th, Braxton Brewing Company will be using their canning line for a new purpose — drinking water. In partnership with several suppliers, the Covington-based brewery will be filling 1,000 cases of 12 oz. cans with filtered drinking water. These cans will be sent to Houston and Louisiana to support Hurricane Harvey flood relief efforts.
“Evan (Co-Founder & COO of Braxton Brewing Company) and I had a few conversations with those actively helping in Houston and learned that drinking water was one of their biggest needs,” said Jake Rouse, Co-Founder & CEO of Braxton Brewing Company. “We’ve always tried to use Braxton as a vehicle for doing good, so we made a few calls to local companies who helped us re-label existing can inventory, pause production, and fill them with filtered drinking water.”
Braxton Brewing Company, along with several other partners, will be donating products and materials to make this possible. Klöckner Pentaplast, Schawk!, Safety Seal Shrink Sleeve Specialists, Fasttrack Packaging, Verst Group Packaging and Integrity Express Logistics have all donated efforts to this cause.
Second Harvest Foodbank in Lafayette, Louisiana will be distributing the canned water throughout Houston and Louisiana on the brewery’s behalf.
If you would like to join the cause on September 7th, the brewery will be donating $1/pint and be accepting donations of the most needed-disaster relief items:
- Non-perishable Food: Canned vegetables & fruits, Canned meat (tuna and chicken), Canned soups/stews, Canned beans, Canned chili, Cereal, Ensure & PediaSure, Pasta, Peanut butter, Protein bars/Granola bars, Rice, Shelf-Stable Milk
- Cleaning Supplies: Bleach, Disinfectants, Gloves, Scrub brushes, Sponges, Trash bags
To make this possible, Braxton Brewing Company is shrink sleeving their empty Crank Shaft IPA can shells. This was the brewery’s original flagship IPA that they eventually discontinued and replaced with Revamp IPA. In addition, brewery employees are volunteering to run the canning line throughout the day.