Double Dogs Chow House and Braxton Brewing Company join forces to release Diddley Lager – an American Light Lager with a purpose.
At Braxton we’ve always viewed beer as a platform to enrich our community, and when we sat down with BeeBe and the Double Dogs team the excitement to collaborate on a project that benefited our respective localities was palpable. For each keg sold, Braxton and Double Dogs will donate $20 to local animal shelters, and the spent grains from the lager are being donated to Brewhaus Dog Bones, a non-profit company dedicated to providing vocational training for young adults with disabilities by using our leftover grain to handcraft small-batch, oven baked dog treats.
Diddley is our interpretation of the classic American Light Lager. Named after Double Dogs owner’s best pal, we use a combination of pale 2-row barley and flaked rice to create a beer that is easy to drink and refreshing for fans of American Light Lagers, while still intriguing to the palate of the modern craft beer drinker. The inspiration for the beer came from summer afternoons spent with our four-legged friends. Double Dogs Diddley Lager will be available at all Double Dogs locations as a mainstay.
We are celebrating the release of Diddley Lager with Double Dogs by co-hosting five release parties at Double Dogs locations across Kentucky and Tennessee beginning on Thursday, August 16th. We’re thrilled to introduce you to a new favorite beer and for you to join us in our support of wonderful causes. Alongside Double Dogs, we have had the opportunity to live out our mission and vision on the good that can come from brewing great beer! We’re delighted to be able to have this platform to contribute to communities around us, and participate in a joint venture where both people and pups benefit.
The release parties will have giveaways and a photo booth for you and your pup, and donations will be collected for BGWC Humane Society plus all the profits from Diddley Lager sold between 4-7pm.
To view details on all of the Double Dogs / Braxton Brewing Company Diddley Lager release parties, visit the respective event pages via the links below:
You can follow along visually by following us on Instagram and Twitter @BraxtonBrewCo and @BraxtonBrewCo.
For more information on Double Dogs, visit their website. To stay up-to-date on all event details, like Double Dogs on Facebook.
To learn more about Brewhaus Dog Bones, visit their website. To stay up-to-date on all event details, like Brewhaus Dog Bones on Facebook.